Peter Wylie recently wrote, “As the Internet continues to accumulate more and more information, it becomes increasingly difficult to sort and prioritize that information in a way that provides optimal relevance for each individual user”. In this post Peter also describes Blekko, a search engine that requests users to rank the relevance of their search results by using a pre-set listing of tags. I have previously suggested in posts on tagging and the semantic web that crowdsourcing is an essential element of adding relevance to search findings.
Sensemaking is a user-centred theoretical-methodological approach developed by Brenda Dervin for understanding how and why users interact with information and information sources. It is based on the premise that life is marked by a series of discontinuities. As people move through life they face information (and other) gaps that stop their ability to make sense of the world and to take decisions and actions. Gaining the needed information allows them to progress. This triad: situations, gaps, and uses/helps, is fundamental to sensemaking [1, 2, 3, 4]. Simply put, when individuals realize that they are in a situation that requires information, they will move towards closing that gap by seeking help and/or information [2].
Tagging can be considered a sensemaking activity [5] as it involves assessing and describing content. Yew, Gibson and Teasley [6] write, “Social tagging facilitates the sense making efforts of the individual and the learning community through the collective act of associating keywords with documents/artifacts and by sharing those terms with the rest of the community” (p. 1010).
The sensemaking framework is therefore well-suited to understanding the tagging process in this context.
Sensemaking in the context of tags
Tagging is intended to add meaning to the content. However, one “side effect” of this is known as tagging ambiguity [7]. For example the tag “orange” can refer to the colour or the fruit of the same name. Ways to help focus a search using tags would be the use of multiple tag searches in which case the user can use the term “orange” and “fruit” to help contextualize their search even further.
It may seem foreign to my colleagues who work in technology to consider a theoretical framework when executing an initiative such as the crowdsourcing of tagging. However, it is this type of cross-pollination of ideas that leads to interdisciplinary collaborations. Who knows, maybe these concepts will be explored by graduate students who later initiate a start-up. Like Google.
References
[1] Dervin, B. 1977. Useful theory for librarianship: communication not information. Drexel Library Quarterly 13, 3, 16-32.
[2] Dervin, B. 1992. From the mind’s eye of the user: the sense-making qualitative-quantitative methodology. In D. Glazier & R. Powell (Eds.), Qualitative methods in information management (pp. 61-84). Englewood, CO: Libraries Unlimited.
[3] Dervin, B. 1998. Sense-making theory and practice: an overview of user interests in knowledge seeking and use. Journal of Knowledge Management, 2, 2, 36-45.
[4] Dervin, B. 1999. On studying information seeking methodologically: the implications of connecting metatheory to method. Information Processing and Management, 35, 727-750.
[5] Golder, S. A., & Huberman, B. A. (2006). Usage patterns of collaborative tagging systems. Journal of Information Science, 32, 2, 198-208.
[6] Yew, J., Gibson, F., & Teasley, S. (2006). Learning by tagging: group knowledge formation in a self-organizing learning community. In Proceedings of the 7th international conference on Learning sciences (pp. 1010-1011). Bloomington, Indiana: International Society of the Learning Sciences.
[7] Breslin, J., Passant, A., and Decker, S. 2009. The social semantic web. Springer.
